Your logo is your image to the rest of the world.  As such, when designing or choosing a logo you may feel compelled to fit as much as possible into your design so that people can understand what the logo means or stands for.  However, many times the most powerful and memorable logos are those that have been designed with a focus on simplicity.

A minimalistic approach to your logo will offer you many benefits when using your logo in various mediums (print, web, apparel, etc.), and offers and easy way brand yourself at times when your design space might be limited.

When creating this post, I found myself coming across car and auto company logos quite often – maybe there is something to be learned from their approach to minimal design.

Presented below are some remarkably simple (yet powerful) logos for your inspiration and enjoyment.

Note: I have excluded typographic designs in order to show how simple icons or renderings can be extremely brand-able and memorable.

Nike Logo

Apple Logo

Mercedes Logo

Playboy Logo

World Wildlife Federation Logo

Toyota Logo

Olympic Rings

Chevy Logo

Mitsubishi Logo

Pepsi Logo

Target Logo

Deutsche Bank Logo

Shell Logo

Batman Logo

Barack Obama's Logo

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Presented here is a collection of red logos collected from around the internet.  Notice the contrast between red and white to create a strong and bold statement.  Other than white, blue appears to be the most predominant color for Web 2.0, and sites in general.  Other than the color choices, there appears to not be a lot of similarities between the logos for font choices, rounded or boxed corners, or the size and sentence case chosen when creating these logos.

The Red Logos of the Web

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The largest 100 companies in the world possess some of the most recognizable and distinctive logos around. These companies have built some of the foundations around which we live our lives: retail, automotive, financial services, telecommunications and energy, the staples of our daily lives. They employ millions of people around the globe and are used by millions every day. Whether we consciously acknowledge it or not, they continually build their brand through their advertisements and campaigns and reinforce the power of their logo on us as consumers.

Gathered here are the logos of the top 100 largest companies and corporations in the world (using Fortune Magazine’s annual 500 ranking as a guideline). From the plain and simple logos like Berkshire Hathaway, Panasonic, and Sony, to the more colorful and playful logos of ArcelorMittal and Suez, they represent billions of dollars in annual revenues.

You will notice the dominant use of reds, blues and oranges throughout their designs, aimed at reinforcing trust, excitement and energy in the minds of consumers. Since many of these companies are huge conglomerates with many subsidiaries in different industries, you may also notice that many have a more generic or broad appeal and are somewhat ambiguous in their nature. When dealing with multiple products that you wish to brand under one name, it allows flexibility and freedom when you do not put yourself in a corner with a logo design that conveys only one aspect of a company. Nearly every one of the companies below could potentially be used in an industry that has nothing to do with their current operations, allowing them to merge, acquire and grow business without the need to rebrand their core company.

For your enjoyment, here are the logos of the largest companies on Earth:

The Logos of the 100 Largest Companies in the World.

Walmart

ExxonMobil

Royal Dutch Shell

BP

Toyota

Chevron

ING Group

Total

General Motors

ConocoPhillips

Daimler

General Electric

Ford

AXA

Sinopec

Citigroup

Volkswagen

Dexia Group

HSBC Holdings

BNP Paribas

Allianz

Credit Agricole

State Grid

China National Petroleum

Duetsche Bank

ENI

Bank of America

AT&T

Berkshire

UBS

JP Morgan Chase

Carrefour

AIG

Siemens

Samsung

ArcelorMittal

Honda

HP

Pemex

Societe Generale

McKesson

HBOS

IBM

Gazprom

Hitachi

Valero Energy

Nissan

Tesco

E.On

Verizon

Deutsche Post

Metro Group

Nestle

Satander

Statoil Hyrdo

Cardinal Health

Goldman Sachs

Morgan Stanley

Petrobras

Deutsche Telekom

Home Depot

Peugeot

LG

Eletricite de France

Aviva

Barclays

Fiat

Panasonic

BASF

Credit Suisse

Sony

Telefonica

UniCredit

BMW

Procter & Gamble

CVS Caremark

Hyundai

US Postal Service

France Telecom

Vodafone

SK Group

Kroger

Nokia

ThyssenKrupp

Lukoil

Toshiba

Repsol YPF

Boeing

Prudential

Petronas

AmerisourceBergen

Suez

Munich Re Group

Costco

Robert Bosch

Target

Assicurazioni Generali

Royal Bank of Scotland

UnitedHealth Group

Nippon Telegraph & Telephone

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WordPress is an unbelievably powerful website and blogging platform. To that fact, they have developed an intensely strong and passionate group of brand evangelists. These loyal fans have created some amazing logos which are showcased here:

WordPress Blue Icon

Glossy WordPress Logo

30 free vector WordPress icons

16 glossy WordPress logos

3D WordPress Logo Icons: Yo-yo Toy Style

WordPress Flare

WordPress logo Crystal version

WordPress Tilted

WordPress Weathered

WordPress Black

WordPress Light

WordPress Star

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