Tag Archives: Glossary

Affiliate

What is an affiliate? An affiliate is a marketer or publisher that receives a commission for producing action by a visitor of a website.  Typically these actions can include clicks, leads, sales, phone calls, or any of a number of … Keep reading →

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Cost per thousand (CPM): An overview

What is CPM? Cost per thousand (CPM), is a way of measuring and pricing advertisements.  The acronyms are derived from the latin version of the phrase “cost per mille” where “mille” in English means “thousand.” How to calculate CPM To … Keep reading →

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Click-through rate (CTR): An overview

What is click-through rate (CTR)? Click-through rate, commonly referred to as “CTR,” is the measurement used to judge how many times an advertisement or link was clicked on compated to the number of impressions that ad or link received. How … Keep reading →

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Above the fold

What is “above the fold?” Whether you are an advertiser or publisher, you will no doubt hear this phrase referenced when it comes to advertising.  The phrase “above the fold” refers to the section of a page that is visible … Keep reading →

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