September 7, 2009
Anyone in marketing (whether online or offline) should be aware of certain times of the year and holidays that are excellent for marketers. Quite often, a lot of people are not at work during these holidays because of a long weekend and because they’re not at work they are spending more money buying stuff – which is great for us. During these times you need to be aware that overall internet traffic may be down (because everyone is traveling, outside, or doing things other than being on the computer) and you need to deliver your message as far before the holiday, date, or time of year as you possibly can.
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September 7, 2009
One of the great things about marketing on the internet is the ability to track what your site or blog visitors are doing. With recent technologies and companies, you can even track exactly what each of the visitors to your website is clicking on – whether it’s links, images, buttons, whatever it is – you can track it.
With Google Analytics, you can see what links people are clicking on, however, it’s a very basic and rudimentary overview of how they’re interacting on your site. Recently, I came across a company called ClickTale and took their product for a spin. What ClickTale allows you to do is see exactly where (and what) the visitors to your website are clicking on – which is awesome for ANYONE with a website or blog.
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