Steve M. Chazin released Marketing Apple: 5 Secrets of the World’s Best Marketing Machine a couple of years ago, a free ebook that looks at some of Apple’s marketing methods. It is an excellent look at some of the strategies that Apple uses to market their products and services and conveys some really great information that can be applied across many different fields & industries. As a former Apple marketing executive, Steve has first-hand knowledge of what makes this phenomenal company tick.
Although it is a couple years old, the strategies are excellent and the information is still valuable in today’s market.
The 5 Secrets
I’m not going to go into the details of what is in the book because you really need to read it yourself (it’s only 8 pages in length), but he touches on a few reasons why Apple is a marketing powerhouse. Here are the 5 strategies that he proposes make Apple a first-class marketing company:
- Don’t sell products
- Never be first to market
- Empower early adopters
- Make your message memorable
- Go one step further
It’s free – go download it
As I mentioned, you really need to read the book to comprehend the 5 secrets that he talks about. Download and save it, then open it every few months to remind yourself of some of the innovative and powerful marketing strategies that you can put to use. It’s short, concise, and very beautifully designed, so take 10 minutes and go download it, you will be very happy you did.
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{ 1 comment… read it below or add one }
Thanks for the shout out. The eBook isn’t yet 2 years old, but it is time for an update. Thanks again,
Steve