Marketing Apple: 5 Secrets of the World’s Best Marketing Machine (A Free eBook)

Steve M. Chazin released Marketing Apple: 5 Secrets of the World’s Best Marketing Machine a couple of years ago, a free ebook that looks at some of Apple’s marketing methods.  It is an excellent look at some of the strategies that Apple uses to market their products and services and conveys some really great information that can be applied across many different fields & industries.  As a former Apple marketing executive, Steve has first-hand knowledge of what makes this phenomenal company tick.

Although the ebook was written in 2007, the strategies outlined are timeless and the information is still applicable (and valuable) in today’s marketplace.

Marketing Apple: 5 Secrets of the World's Best Marketing Machine by Steve M. Chazin

The 5 Secrets

I’m not going to go into the details of what is in the book because you really need to download it and read for yourself (it’s only 8 pages in length), but he touches on a few reasons why Apple is a marketing powerhouse.  The 5 “secrets” that he proposes make Apple a first-class marketing company:

1. Don’t sell products
2. Never be first to market
3. Empower early adopters
4. Make your message memorable
5. Go one step further

It’s free – go download it already!

As I mentioned, you really need to go download and read the book.  It’s short, concise, and very beautifully designed, so take 10 minutes and go download it and read it – it will hopefully inspire your work or company.