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Category Archives: Pay-Per-Click (PPC)
My StumbleUpon Advertising Experiment – 1,587 visitors for $20
StumbleUpon has the potential to drive huge amounts of traffic to your website or blog. Unlike its close counterpart Digg, however, the targeting is more generic in nature. With StumbleUpon you are trying to align your page or site with the appropriate category and demographic to advertise to. The costs are relatively inexpensive ($0.05 per click as I write this) my experience so far has been that the types of people that visit stay briefly and move on – which is natural given the model upon which StumbleUpon is built.
32 Tips to Increase Your Google AdWords Click-Through Rate (CTR)
With Google AdWords your click-through rate (CTR) can have a huge impact not only on how much traffic, sales, and revenue it creates – but the cost of advertising can be affected dramatically. One of the main elements that affects your ads’ position and the amount you pay when someone clicks on your ad – is the click-through rate (aka CTR) of your ad(s).
Some of these techniques will work better than others – and as with everything in online marketing, continuous testing is the key to success. There are over 30 different tips and tricks contained in these articles that will help you increase your CTR and lower your AdWords cost.
An In-Depth Guide to the Google AdWords Keyword Tool
One of an internet marketer’s best friends is Google AdWords’ Keyword Tool. What this tool allows you to do is come up with keyword ideas, see their search volume, and the number of people running ads against a particular term. While the Keyword Tool itself seems simple and straightforward, there are actually a number of features and components that are often overlooked.