Category Archives: Marketing

The Power of Cross-Selling Products Online

The Oxford English Dictionary defines cross-selling as: “the action or practice of selling among or between established clients, markets, traders, etc.” When put to use, cross-selling can be a powerful tool to engage your readers or customers – and persuade … Keep reading

Posted in eCommerce | Leave a comment

Choosing a Blog Topic or Niche: Positioning Yourself for Success

Selecting your blog’s topic (aka niche) is one of the most crucial factors that will determine your success as a blogger.  When you’re just starting out, the options for topics can seem daunting and overwhelming.  However, if you approach your … Keep reading

Posted in Blogging | 1 Comment

How to Start a Blog – A Beginner’s Guide

Whether you’re wanting to make money online, further your career, become famous, or simply want to have an outlet to voice your thoughts and opinions – starting a blog can be a great way to enrich your life. There are dozens of ways you can go about setting up your first blog, but the steps that I have outlined below are what I have found to be the best and easiest way to get started blogging. Keep reading

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Why do Businesses Turn Away Customers?

At some point each of us has been in a store and heard over the intercom system something along the lines of “Please note that we will be closing in 15 minutes.” You have spent the time to find customers, get them in your store, get them interested in your products, and now you’re asking them to leave. Keep reading

Posted in Marketing | 1 Comment

Find GeoDomains Easily with GoDaddy’s GeoDomain Map

Launched with what seems like little fanfare or press GoDaddy’s GeoDomain Map makes finding GeoDomains simple. If you have ever wanted to find a domain that was geographic in nature then this excellent tool from GoDaddy will help you do just that. Keep reading

Posted in Domain Names, Marketing | 2 Comments

OIO Publisher: A powerful PHP and WordPress Ad Manager

I just recently came across OIO Publisher, a powerful solution for managing ads on a standalone site – or on a site that uses WordPress.

The product itself is full of features and is very simple to use and set up. Keep reading

Posted in Advertising, Marketing, WordPress | Leave a comment

My StumbleUpon Advertising Experiment – 1,587 visitors for $20

StumbleUpon has the potential to drive huge amounts of traffic to your website or blog. Unlike its close counterpart Digg, however, the targeting is more generic in nature. With StumbleUpon you are trying to align your page or site with the appropriate category and demographic to advertise to. The costs are relatively inexpensive ($0.05 per click as I write this) my experience so far has been that the types of people that visit stay briefly and move on – which is natural given the model upon which StumbleUpon is built. Keep reading

Posted in Advertising, Marketing, Pay-Per-Click (PPC) | 6 Comments

Seth Godin on the tribes we lead (Video)

I always find Seth Godin’s talks intriguing, in this video he talks about how he feels the way that we are interacting and advertising is changing. Seth Godin argues the Internet has ended mass marketing and revived a human social … Keep reading

Posted in Marketing, Videos | Leave a comment

32 Tips to Increase Your Google AdWords Click-Through Rate (CTR)

With Google AdWords your click-through rate (CTR) can have a huge impact not only on how much traffic, sales, and revenue it creates – but the cost of advertising can be affected dramatically. One of the main elements that affects your ads’ position and the amount you pay when someone clicks on your ad – is the click-through rate (aka CTR) of your ad(s).

Some of these techniques will work better than others – and as with everything in online marketing, continuous testing is the key to success. There are over 30 different tips and tricks contained in these articles that will help you increase your CTR and lower your AdWords cost. Keep reading

Posted in Marketing, Pay-Per-Click (PPC) | Leave a comment

24 Resources That Will Help You Get More Twitter Followers

One of the key components to Twitter are your followers – the people that connect with you and interact via the service. Celebrities, politicians, and major news outlets have really embraced its power – for good reason – the service is exploding and it’s where millions of people are gathering around sharing information and having conversations. Having a large Twitter following can give you a lot of influence.

Internet marketers and businesses are always trying to find the best way to get more followers on Twitter – and so I present a large collection of posts, articles and resources that will help you do just that: Keep reading

Posted in Marketing, Social Media | 2 Comments