Category Archives: Advertising

OIO Publisher: A powerful PHP and WordPress Ad Manager

Posted on October 20, 2009 by Jeremia | Leave a comment

I just recently came across OIO Publisher, a powerful solution for managing ads on a standalone site – or on a site that uses WordPress.

The product itself is full of features and is very simple to use and set up.

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My StumbleUpon Advertising Experiment – 1,587 visitors for $20

Posted on September 15, 2009 by Jeremia | 6 Comments

StumbleUpon has the potential to drive huge amounts of traffic to your website or blog. Unlike its close counterpart Digg, however, the targeting is more generic in nature. With StumbleUpon you are trying to align your page or site with the appropriate category and demographic to advertise to. The costs are relatively inexpensive ($0.05 per click as I write this) my experience so far has been that the types of people that visit stay briefly and move on – which is natural given the model upon which StumbleUpon is built.

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In tough times you need to spend more on marketing and advertising

Posted on August 2, 2009 by Jeremia | Leave a comment

It amazes me how some business owners are accustomed to reducing or cutting back on budgets when times start to get rough, the economy is hurting, or they have fallen upon some tough times. Marketing and advertising is not a black hole that you sink your money into just because it’s part of a business plan, it’s there for a reason – to drive more sales, gain more exposure, and grow your company.

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