The impact of domain name length on website popularity
Several questions arise when asked the question “Does domain name length have any impact on the popularity of a website?” This is a great speculative question that has many factors and variables that affect the traffic and popularity of a website. It could be branding, the ease of remembering a site, or a myriad of other reasons. However, there have to be some interesting trends that appear when looking at some of the most popular websites, right?
After posing this question, I decided to dig a little deeper and aggregated the domain name lengths from 97 of the most popular websites (according to Alexa’s list). I took the domain name of each site and broke down the domain name length so I could answer the question whether domain name length has an impact on a website’s popularity. Here are the results:
If brands merged: Sonic & Subway
Question
What would be the result if fast-food companies Sonic & Subway merged?
Then & Now: Search engine home page designs
The web has change so much over the past 10 years or so. Sites that were in their heyday in the early 90’s are now defunct, some sites that dominate global markets weren’t even around ten years ago. However, the leaders in search have stayed pretty much the same. Yahoo, Google, MSN, ASK & AOL have been around a while (in web years).
Design elements that were used in the early 90’s are now deprecated, being replaced with modern design practices and rich multimedia. We have all come a long way.
Here’s a look back in time at the top search engine home page designs compared to today:
If brands merged: Heinz & French’s
Question
What do you get when if merged the leader in the mustard market (French’s) with the leader in the ketchup market (Heinz)?
If brands merged: Pringles & Tostitos
Question
What would you get if chip makers Pringles and Tostitos merged in an attempt to tap into the massive Hispanic/Latino market?