Too hot or too cold? Not knowing may cost you business

Comfortable room temperature is a personal opinion. However, if your place of business is not in the “comfort” range for the majority of your customers, you could actually be losing business.

Each one of us has our own thresholds for what we consider hot and cold. Something that is burning up to me may be freezing to you and vice versa. You can, however, at least accommodate the majority of the customers that visit your store or office.

Thermostat
Photo Credit: kevinmarsh

Think about businesses or facilities that you have visited that are either too hot or too cold. If you’re in a restaurant in the summer and see people wearing jackets and sweatshirts, you may actually be driving away business unintentionally. Customers want to be pampered and relaxed at your facilities, if they’re not, many actually stop doing business with you. I can think of (I’m sure you can too) a half dozen places that I won’t visit because to me they’re always way too hot or way too cold, and I actually put forth effort to avoid them.

Accommodating your customers

Studies have shown that the majority of us consider 69-72 degrees to be a comfortable room temperature. By setting your thermostat in this range you effectively accommodate the majority of your customers. Ignoring to do so WILL drive away business (who wants to visit a freezing office or store for very long or very often?)

Force yourself to set a range you can go a couple degrees warmer or cooler, but keep it in this area. Make a rule not to adjust the thermostat, you’ll even save money by doing this!