Malcom Gladwell examines choice, preferences, and segmentation in the food industry and how a few simple changes can revolutionize industries, markets, and society as a whole. He also touches on what we say we want vs. what we actually want.
Sometimes the simplest and cheapest solutions work best
Your logo is your image to the rest of the world. As such, when designing or choosing a logo you may feel compelled to fit as much as possible into your design so that people can understand what the logo … Keep reading
Steve M. Chazin released Marketing Apple: 5 Secrets of the World’s Best Marketing Machine a couple of years ago, a free ebook that looks at some of Apple’s marketing methods. It is an excellent look at some of the strategies … Keep reading
This is a great video, brought to my attention through DailyBlogTips. Discussion of what REALLY motivates people and why. From the video’s description: “This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind … Keep reading
A great way to increase the frequency of your customers (and ultimately revenue) is to employ some type of loyalty program. While many industries have this down to a science (think casinos, and frequent flier programs) – you can give … Keep reading
Even with the standard setup, you can create a very powerful real estate site or blog using WordPress. However, you can take your site to a new level with some of the great free plugins that have been specifically designed … Keep reading
WordPress is very versatile in the way that it can adapt to fit nearly any type of need for a website or blog. One of the most unique uses of the platform is the ability to easily display photos or … Keep reading
Having seen the Thesis theme in action on several large and well-known sites (CopyBlogger, QuickSprout, and many others), I started looking around for more information about how it worked – and eventually bought a copy for myself to try. I … Keep reading
If you have ever wanted to start a video blog, or incorporate video into your existing site – you can understand how difficult it can be to use multimedia while still presenting a professional layout and design. Here I’ve rounded … Keep reading
I'm a full-time marketer & internet entrepreneur. On this site I share my thoughts about blogging, design, marketing, making money online and random stuff. You can read more about me here »
